TradeGecko Sunset Guide

Brief: To add a sunset FAQ page to the marketing site, along with a message on the blog and another on the Help Center.
Challenge: Potentially overwhelming for all information to be on a single page, and the proposed approach was scattered and unscalable for iterations.

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Solution:
1) House the information on a microsite instead of a single FAQ page.
2) Renamed “FAQ about the the product sunsetting” to “Sunset Guide”.
3) Built out potential concerns from the customer’s POV, and rewrote most of the language to be aligned with the brand’s tone of voice. This was done with collaboration with a myriad of stakeholders from Sales, Support, Knowledge, Partnerships and Legal to ensure that the information was accurate.

Design Approach:
Given the nature of the topic, minimal colours to no images were used, aside from icons. Knowing that the sole focus was the content itself, strong typography and easy navigation were emphasized. Font sizes were increased for easy reading, accordions and tables were introduced to keep the information neat and succinct.

Notes:
As this guide was published a year in advance, it is expected that it would be progressively updated. The simplicity of the template enabled and continues to enable non-designers to do so.