Senior Designer based in Singapore

For the past 3 years my main focus has been on driving brand, strategy and leadership across marketing design. I also enjoy front-end development and watching my dog eat a carrot.

In the course of my short 9-year career, I’ve had the opportunity to work in ad agencies, startups, production houses and most recently, in corporate. I have experience leading a small team of designers, project managers, developers, interns and freelancers. Aside from the nitty-gritty execution work (which I love), I’ve also lead the brand of a company by creating brand guidelines and design systems, on top of strategy and leadership in marketing design.

I love solving user problems, and championing them in my work while balancing commercial goals with the tools I’m equipped with. I thoroughly enjoy designing and implementing solutions, be it for internal efficiencies or to increase user delight.

As a designer by trade, I believe in growth and versatility (I enjoy all parts of it!). If you’d like to see the timeline of my work experience, please visit my Linkedin page, and please reach out if you’d like to have a chat!

I have a dog named Susan, and I think she’s the best dog when she’s not being a little demon. Here’s a video (excuse the portrait mode) of her doing a couple of tricks: